Brand Experience E-commerce
A strong brand and Relationship Management are proven keys to success in e-commerce
Both brands and specialty retailers have to decide to what degree their website wants to be a “shop” or a “brand.” Traditional brands and specialty retailers in particular struggle to find the right balance. JULIUS GEIS – BRAND AESTHETE® believes the right mix of both elements can generate long-term commercial success. Better yet, we’re convinced that a strong brand and brand experiences are also proven keys to success in e-commerce.
Our Brand Experience E-commerce audit analyzes online stores from the point of view of the brand.
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JULIUS GEIS – BRAND AESTHETE®, AUDIT
Audit: Brand Experience Performance Marketing
The experts in identity based brand positioning at JULIUS GEIS – BRAND AESTHETE® believe in an integral approach to staging a brand. Many omni-channel brands (e-commerce) face vital conflicts of interest: Build your brand or ROI? Rigorous brand language or marketing hype? You don’t have to choose between one or the other. We believe in both.
Our Brand Experience Performance Marketing audit surveys the visibility and rigor of your brand under the aspect of Performance Marketing.
Audit: Brand Experience Delivery™
JULIUS GEIS – BRAND AESTHETE® believes that product delivery presents a perfect opportunity for strengthening the brand identities of both the brand and the specialty retailer. Our practical experience and reseach have shown that the delivery of a product starts an interplay between hypothetical brand promise and a specific branding experience. Our applied Brand Experience Delivery™ audit thoroughly appraises the performance of the brand manufacturer and the specialty retailer. Our team of experienced brand experts will detect branding inconsistencies, as well as hidden potential and market opportunities for your brand.
The end result is an engaging and constructive experience report containing concrete recommendations for implementation.
Recording customer communication in social media, newsletters, direct mail and other owned media platforms, over a period of 1-3-6-12 months.
Whether you’re a brand manufacturer or a specialty retailer, only strong brand has the power to attract loyal customers. The branding experts at JULIUS GEIS – BRAND AESTHETE® review customer communication on social media platforms, newsletters, direct mailings, including at special shopping events * or trade fairs.* We document all of your communication channels and examine them for brand conformity. Some of the areas we evaluate are product selection, brand design, brand tonality and language, brand experience and customer relationship. This process allows us to quickly detect inconsistencies, which subsequently can be corrected and improved upon.
*Travel expenses and flat-rate fees additional
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