Identity-BAsed Brand Positioning
Guided from within – instead of controlled from the outside
How we define "identity-based brand positioning":
Contrary to the mainstream, we don’t start building a brand by leaning on external factors. Don’t let the competition dictate to you what to do. Neither the market place nor growth figures. Actually, forget those factors entirely for now. Sustainable brand positioning starts at the core of a company, not on the outside.
Instead of letting the market place define you, we focus on who you want to be. What makes your company unique? What drives you? What lights your fire? What are your biggest goals? And last, but not least, how do you plan to live your life, day-by-day?
As soon as you have answered these questions for yourself, you have the potential to build a brand identity that effortlessly positions itself in the market place. Because you now command a strong, authentic and autonomous identity, your brand will be more independent, sustainable and attractive than any standard model made-to-fit for you by an outsider.
Only after we have gone on this internal quest together, do we move on: We’ll analyze your competition and position your brand in a way that’ll make it stand out from the rest.
Boxes are great. Seriously.™