Free Download: E-Com Shopping Experience: Sports/Outdoor Retailer vs. Brand Manufacturers

Online shopping is now everywhere– including the sports fashion and outdoor industry. The majority of sports/outdoor brand manufacturers and sports/outdoor retailers now have their own e-commerce presence.

Customers face a choice: Should they shop online directly with the retailer who carries several specialty brands, or directly from the brand manufacturer? What drives online customers to choose one over the other?

Last year, we as Julius Geis – Brand Aesthete®, as experts in identity-based e-commerce positioning, conducted our own study, entitled: E-commerce: Sport/Outdoor Retailer versus  Sport/Outdoor Brand Manufacturer, with the goal of defining and analyzing the motivation behind online shopping behavior.

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