In 2008, I started a new consulting job with a company that had recently founded an agency specializing in “word of mouth” marketing. I became one of the ambassadors of influencer marketing, pitching it to various clients. But the reception was icy - believe me. At the time, the concept of “blogging” was too new and untested to convince marketers of this innovative strategy.How things have changed! Word of mouth is now considered a firmly established marketing strategy among industry decision-makers. Bloggers are the influencers of today. You don’t have to be a successful athlete or a celebrity to be a digital opinion leader who can touch the hearts and minds of people. Bloggers’ ability to find the right voice draws readers in and turns them into loyal fans. The challenge for trade and industry is finding those influencers, approaching them the right way and convincing them to work together.Read More
Online shopping is now everywhere– including the sports fashion and outdoor industry. The majority of sports/outdoor brand manufacturers and sports/outdoor retailers now have their own e-commerce presence.Customers face a choice: Should they shop online directly with the retailer who carries several specialty brands, or directly from the brand manufacturer? What drives online customers to choose one over the other?Read More
As the world moves forward by leaps and bounds, what I’m searching for more and more, is balance. As humans, we harbor a deep desire for growth. Standing still is not an option. Whether as a society, or as individuals, we’re always looking for the next step.Read More
B6- wait- what’s B6 again? Oh yeah, that’s where you can find action sports brands. Too bad not much was happening there.
The rebels from the 90s now present themselves dark, noisy, and uniform amid the new ISPO hall concept Polygon.
“We must remain flexible, focused on ROI, open to standards, yet curious,” according to the official ISPO mission statement. Reality check - Hall B6 looks more like the end of the line for action sports.Read More
I visited ISPO 2017 this year, together with my colleagues Carmen Dehmel Neves, Jan Greve and Sven Schlager. Our focus was on brands, products and taking the pulse of the industry.
Although impressions are always subjective, we all noticed one thing in particular in Hall A1 and Hall A2: The Outdoor Sports Industry really wants you to visit Adventureland.
The consulting group “Gruppe Nymphenburg” developed a model called Limbic Map®, which shows how consumers are stimulated by factors such as color, words and visual imagery. Based on extensive tests, the Limbic Map® represents a fundamental set of rules that JULIUS GEIS – BRAND AESTHETE® based his work on.Read More
Let’s talk relationships: No easy wins, no fast tracks, but real relationships. Philosophers define friendship as the lively interaction between sympathy and trust. Indeed, no legally binding contract exists to enforce a friendship. Yet friendship bonds people. It can be stronger than the most airtight legal contract. Sometimes, we’ll even go to the ends of the earth for our friends. It’s the power of shared moments, memories and time spent together that makes acquaintances grow into friends.Read More
I hope 2017 will be the year we all start dreaming again.
After all, I’m an adventurer, always on the lookout for a loyal travel companion. Searching the world for the places that allow me to grow. My heart beats to the rhythm of optimism. Life - I want to feel it, touch it, live it! In my dreams, I’m a superhero. Strong, but also brave – I am who I am. Fearlessly, I follow my inner voice no matter the consequences.Read More
Far more than earthy red! Hamburg, March 2014, JULIUS GEIS – BRAND AESTHETE is mandated to reposition the company Globetrotter and to develop its brand strategy for the brand relaunch. The working process couldn´t have been more exciting! And today: Since May Globetrotter can be found with a new image, in earthy red. A change which rose from the inside while still keeping its origins. With this relaunch, a new benchmark for the Outdoor scene has been defined. Julius Geis had the opportunity to lead this process during the last two years.Read More
Hamburg, December 2013. JULIUS GEIS – BRAND AESTHETE® is mandated to develop the brand positioning for the new trademark by Globetrotter. The trademark is passing through an exciting first years. Between 2013 and today, Globetrotter did not only experience changes regarding the owners´ structure, but also the corporate brand has been repositioned. JULIUS GEIS – BRAND AESTHETE® has also been in charge for the latter. Since the beginning of March FRILUFTS is available at all Globetrotter stationary stores and at the online store. Globetrotter´s customers are looking at a great product and Julius Geis is looking back on a great collaboration.Read More