INFLUENCER MARKETING – SAZsport COLUMN

INFLUENCER MARKETING – SAZsport COLUMN

In 2008, I started a new consulting job with a company that had recently founded an agency specializing in “word of mouth” marketing.  I became one of the ambassadors of influencer marketing, pitching it to various clients. But the reception was icy - believe me. At the time, the concept of “blogging” was too new and untested to convince marketers of this innovative strategy.How things have changed! Word of mouth is now considered a firmly established marketing strategy among industry decision-makers. Bloggers are the influencers of today. You don’t have to be a successful athlete or a celebrity to be a digital opinion leader who can touch the hearts and minds of people. Bloggers’ ability to find the right voice draws readers in and turns them into loyal fans. The challenge for trade and industry is finding those influencers, approaching them the right way and convincing them to work together.

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E-COM SHOPPING EXPERIENCE

E-COM SHOPPING EXPERIENCE

Online shopping is now everywhere– including the sports fashion and outdoor industry. The majority of sports/outdoor brand manufacturers and sports/outdoor retailers now have their own e-commerce presence.Customers face a choice: Should they shop online directly with the retailer who carries several specialty brands, or directly from the brand manufacturer? What drives online customers to choose one over the other?

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B6 A.K.A. THE END OF THE LINE – SAZsport COLUMN

B6 A.K.A. THE END OF THE LINE – SAZsport COLUMN

B6- wait- what’s B6 again? Oh yeah, that’s where you can find action sports brands. Too bad not much was happening there.

The rebels from the 90s now present themselves dark, noisy, and uniform amid the new ISPO hall concept Polygon.

“We must remain flexible, focused on ROI, open to standards, yet curious,” according to the official ISPO mission statement. Reality check - Hall B6 looks more like the end of the line for action sports.

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WHEN ADVENTURE TURNS TO BOREDOM

WHEN ADVENTURE TURNS TO BOREDOM

I visited ISPO 2017 this year, together with my colleagues Carmen Dehmel Neves, Jan Greve and Sven Schlager. Our focus was on brands, products and taking the pulse of the industry.

Although impressions are always subjective, we all noticed one thing in particular in Hall A1 and Hall A2: The Outdoor Sports Industry really wants you to visit Adventureland.

The consulting group “Gruppe Nymphenburg” developed a model called Limbic Map®, which shows how consumers are stimulated by factors such as color, words and visual imagery. Based on extensive tests, the Limbic Map® represents a fundamental set of rules that JULIUS GEIS – BRAND AESTHETE® based his work on.

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LET’S TALK ABOUT YOU AND ME - AND ALL THE GOOD THINGS THAT CAN BE.

LET’S TALK ABOUT YOU AND ME - AND ALL THE GOOD THINGS THAT CAN BE.

Let’s talk relationships: No easy wins, no fast tracks, but real relationships. Philosophers define friendship as the lively interaction between sympathy and trust. Indeed, no legally binding contract exists to enforce a friendship. Yet friendship bonds people. It can be stronger than the most airtight legal contract. Sometimes, we’ll even go to the ends of the earth for our friends. It’s the power of shared moments, memories and time spent together that makes acquaintances grow into friends. 

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WE CAN BE HEROES - FEARLESS – SAZsport COLUMN

WE CAN BE HEROES - FEARLESS – SAZsport COLUMN

I hope 2017 will be the year we all start dreaming again. 

After all, I’m an adventurer, always on the lookout for a loyal travel companion. Searching the world for the places that allow me to grow. My heart beats to the rhythm of optimism. Life - I want to feel it, touch it, live it! In my dreams, I’m a superhero. Strong, but also brave – I am who I am. Fearlessly, I follow my inner voice no matter the consequences. 

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